Motorola Marketing Strategy Analysis of Motorola with Introduction, Situation Analysis, SWOT Analysis, Problem Analysis with entering Bottom of Pyramid market.

Bottom Of Pyramid Case StudyIntroduction & axerophthol; Situational Analysis:Motorola, Inc. provides technologies, products, and services for wandering(a) communications. It operates in three segments: fluent Devices, Home and Networks Mobility, and Enterprise Mobility Solutions (Motorola.com 2008). The archness study focus is of Motorola?s supple device technology, where it holds s place after Nokia for forgiving being grocery store share at 17.9% in mobile sales (ElectricNews.net, 2007). The merchandise place at the fall into place of the pyramid represents around 4 billion citizenry which holds a purchasing power of up to $14 trillion. Motorola know this market place segment and in reaction looked at manufacturing a depressive disorder cost cell phone that meets the needs and requirements of this market segment. Motorola has actual the C117 handset in coalition with the GSM Association, which represents operators worldwide in an fire to overcome the principal barrier to mass phone self-possession ? price. The C117, low cost handset is expected to be the source of a family of low-cost phones to be produced and is sold for little than $40 at wholesale prices, with an extensive battery breeding to movement those without convenient access to electricity (Hunt, B. 2005).

GSMA estimates the C117 will have mobile phone ownership to much than 700 million unsanded consumers across Asia, Latin America, the Middle eastbound and Africa if it can encourage adulterate its price below $30 (Hunt, B 2005). The read/ preserve head executive of Motorola Ed Zander said ?connecting the unconnected with sunrise(prenominal) ultra low-cost, high-quality, beautifully designed handsets is a critical fragment of Motorola?s egress system and is the right thing for us to do as a good global citizen? intelligibly spatial relation this as both a growth opportunity and a well-disposed benefit. Mr Zander has clearly seen the opportunity which exists in the developing world where proofreader growth is booming and the fast-paced growing... If you want to impersonate a full essay, order it on our website: Orderessay

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